Resources / Ideas

Spiral Dynamics

The theory of Spiral Dynamics which describes the evolution of culture / consciousness through levels that are color coded (i.e. Beige, Purple, Red, Blue, Orange, Green and Turquoise) was used to understand the communications challenges between European parent organizations and their U.S. affiliates. In the language of Spiral Dynamics, one culture is not better than another, but certain cultures/consciousness are better able to handle complicated challenges. More specifically, effectively handling the complex challenge of managing a global organization requires a “Green” level of consciousness such that collaboration happens easily, there is flexibility within thought-processes, and shared goals are created to facilitate conflict resolution and the leveraging of diverse assets. The evolution to Green is the automatic result of A&R's Etcetera! Goal Acceleration program.

Download full Case Study